The Tide to Go brand has cleaned up with a lovely advertisement incorporating same-sex marriage and the need for a Tide pen to keep grooms looking their best.
In this witty spot, a twist on your expectations results in a laugh – and a strong message (not just for the Tide pen!). Tide has previously done same-sex marriage ads in Canada, but this is a first for their US division.
The commercial directed by Mark Nickelsburg features actors Matt Marr, Karl Ramsey, and Lynne Marie Stewart. A release date for the ad has not been announced by Tide at this time and the director, Nickelsburg, who posted the video to Facebook has not said when it will air.
For more on the ad, read the Time magazine story.
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